Alchemy
Alchemy Juice Co is a cold pressed juice and health food restaurant and shop based on Grafton Street in Dublin. The client wanted to create a brand that felt almost medicinal while also having a playful style.
Alchemy Juice Co is a cold pressed juice and health food restaurant and shop based on Grafton Street in Dublin. The client wanted to create a brand that felt almost medicinal while also having a playful style. The client also wanted to stay away from the use of iconic Alchemical symbols.
Instead I focused on the etched style of illustration used in Alchemy traditions. We developed a set of illustrated flying characters which represent the idea that natural raw juice elevates us to a higher place. In a way it was poking a little fun at a certain well-known brand that fills you with sugar and "gives you wings"!
The furniture and interiors were co-designed by Revert with the client and furniture maker Andrew Burdock.
Awards:
Bronze Bell ICAD Awards 2016
Photography:
Revert Design
Publications:
‘Eat & Go’ Sandu Publishing
IDN Volume 23.2